Case Study / E-commerce
Naftalina: E-commerce Rebuild
Sales automation for sustainable fashion
Business Challenge
Marka Naftalina The Naftalina brand relied on manual sales processing via Instagram DMs and comments. During new collection drops, this led to operational chaos and payment barriers.
Main goals:
•Full automation of the sales process and elimination of inventory errors
•Transition from a manual model to a 100% hands-free e-commerce store
•Streamlining the checkout journey for mobile users (Instagram $\rightarrow$ Store)
Strategy & Implementation
I designed and developed a custom Mobile-First e-commerce store, optimized for social traffic coming directly from Instagram.
Key solutions:
Mobile-First Design: Custom UX/UI design created in Figma with tailored typography and brand identity.
Advanced Checkout: Integration with imoje (ING) — instant BLIK/bank transfer payments and stock reservation triggered only after successful payment.
Logistics Automation: Direct integration with couriers (Apaczka.pl + Flexible Shipping PRO)with automated shipping label generation.
Custom PHP Features: Custom script assigning a "Sold Out" status (building collection history/FOMO) and a dynamic countdown timer for upcoming drops.
Results & Impact
100%
automation
Elimination of manual message handling and manual bank transfer verification.
0 min
verification time
Payments and inventory stock update automatically and instantly
0 %
Overselling
Elimination of double sales of the same items during high-traffic product drops.
UX/UI SOLUTIONS
The Game Changers
Drop System
A dynamic countdown timer for new collection launches replaced DM chaos, generating hype and giving customers a clear reason to return.
FOMO Effect
Sold-out items remain visible with a custom label, building brand history, creating a sense of exclusivity, and driving faster purchases during the next drop.
Checkout Optimization
Shortening the form, adding VAT ID support, and implementing instant BLIK payments eliminated cart abandonment at the final step.
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